Social media that drives your business forward

Custom strategy, content, and full-service support that help small businesses grow online

Custom strategy, scroll-stopping content, and full-service support that help small businesses grow online—without the stress

APPLY TO WORK WITH me

BOOK A FREE INQUIRY CALL

social media management

STRATEGY & COACHING

Your Route

choose

services

A one-day on-site content capture sprint built around your real-time needs. Perfect for launches, events, marketing campaigns, etc. 


the pit stop

CONTENT CAPTURE

A powerful 1:1 strategy session to get you clear, confident, and consistent.
Includes a full audit, social media education, your custom roadmap, one month of content planning PLUS Reels + Stories guides to keep you moving forward with clarity and momentum.

The Social Roadmap

Full-service, high-touch management for business owners ready to hand it off. We drive the content, strategy, and engagement — you just enjoy the ride.

The scenic route

FULL-SERVICE MGMT

STRATEGY SESSION

(hover to learn more)

APPLY TO WORK WITH US

BOOK A FREE INQUiRY CALL

social media management

STRATEGY & COACHING

Your Route

choose

services

BOOK

A powerful 1:1 strategy session to get you clear, confident, and consistent. Includes a full audit, social media education, your custom roadmap, one month of content planning PLUS Reels + Stories guides to keep you moving forward with clarity and momentum.

The Social Roadmap

STRATEGY SESSION

apply

Full-service, high-touch management for business owners ready to hand it off. We drive the content, strategy, and engagement — you just enjoy the ride.

FULL-SERVICE MGMT

The scenic route

APPLY TO WORK WITH US

BOOK A FREE INQURY CALL

Stress-Free Social Media is kind of our thing ☻
We bring strategy to your scroll ☻ Stress-Free Social Media is kind of our thing ☻
We bring strategy to your scroll ☻
We make content feel easy ☻
We make your feed work for you ☻
We help you show up with confidence ☻
We turn chaos into content with purpose ☻
We make social media feel fun ☻

We make content feel easy ☻
We make your feed work for you ☻
We help you show up with confidence ☻
We turn chaos into content with purpose ☻
We make social media feel fun ☻

Stress-Free Social Media  ☻
We bring strategy to your scroll ☻
We make content feel easy ☻
We make your feed work for you ☻
We help you show up with confidence ☻
We turn chaos into content with purpose ☻
We make social media feel fun ☻

As a small business owner, you care deeply which means you're probably stretched thin. I get it. Social media is easy "they" said...*queue hard eyeroll*.

It's literally another full-time job. You need content that works, without losing hours to algorithms and guesswork.

YOU'RE READY TO SHOW UP. YOU JUST NEED 

I HELP YOU:

Create content that feels like YOU

Attract the right clients

Post with clarity and calm, not chaos

A CLEAR ROUTE.

As a small business owner, you care deeply which means you're probably stretched thin. I get it. Social media is easy "they" said...*queue hard eyeroll*.

It's literally another full-time job. You need content that works, without losing hours to algorithms and guesswork.

YOU'RE READY TO SHOW UP. YOU JUST NEED

I HELP YOU:

Create content that feels like YOU

Attract the right clients

Post with clarity and calm, not chaos

A CLEAR ROUTE.

We've got social media covered.

you've got a business to run.

You didn’t start your business to be glued to your phone or second-guess every post. You’re here to grow, lead, and make an impactnot chase the algorithm.

At HSM, we bring calm, clarity, and consistency to your content so it finally works for you—not the other way around.

Less guesswork. More freedom.

Let’s get you back to what you do best


you've got a business to run.

We've got social media covered.

You didn’t start your business to be glued to your phone or second-guess every post. You’re here to grow, lead, and make an impact—not chase the algorithm.

At HSM, we bring calm, clarity, and consistency to your content so it finally works for you—not the other way around.

Less guesswork. More freedom.

Let’s plan your next move

Let’s get you back to what you do best


Small businesses deserve social strategy that feels like them—not a trend treadmill.

founder of hancock social media

Meet natalie!

The woman Behind The Scenes

You started your business with purpose and heart—but when it comes to social media, it’s easy to feel behind, overwhelmed, or unsure of what really works.

I created Hancock Social because I believe small businesses deserve strategy that feels like them. Not a content mill, not a cookie-cutter formula—real support from someone who actually gets it and truly cares.

After nearly a decade in the digital space—and another in the fitness world coaching people through tough, high-stakes goals—I’ve built a business rooted in truth, trust, and human connection. We don’t chase trends for clout. We build momentum, clarity, and confidence that lasts...

Working with HSM feels like gaining a teammate who gets it:
→ Strategy that works and makes sense
→ Content that sounds like you
→ A presence that grows trust, not just numbers

And when I’m not deep in calendars or client calls, I’m probably traveling—chasing culture, creativity, and much-needed screen-free time. That space to explore keeps me grounded, inspired, and growing. Just like the businesses I love to serve.

Social media doesn’t have to feel like a chore. With the right support, it can be the most powerful (and human) marketing tool in your business.

Let’s make your corner of the internet feel like you.

GO BACK

Small businesses deserve social strategy that feels like them—not a trend treadmill.

founder of hancock social media

Meet natalie!

The woman Behind The Scenes

You started your business with purpose and heart—but when it comes to social media, it’s easy to feel behind, overwhelmed, or unsure of what really works.

I created Hancock Social because I believe small businesses deserve strategy that feels like them. Not a content mill, not a cookie-cutter formula—real support from someone who actually gets it and truly cares.

After nearly a decade in the digital space—and another in the fitness world coaching people through tough, high-stakes goals—I’ve built a business rooted in truth, trust, and human connection. We don’t chase trends for clout. We build momentum, clarity, and confidence that lasts...

Working with HSM feels like gaining a teammate who gets it:

→ Strategy that works and makes sense
→ Content that sounds like you
→ A presence that grows trust, not just numbers


And when I’m not deep in calendars or client calls, I’m probably traveling—chasing culture, creativity, and much-needed screen-free time. That space to explore keeps me grounded, inspired, and growing.

Social media doesn’t have to feel like a chore. With the right support, it can be the most powerful (and human) marketing tool in your business.

GO BACK

after

before

From Active to Impactful

neon noir interior design

6K

+651.5%

ACCOUNT
REACH

ACCOUNT ENGAGEMENT

ACCOUNT IMPRESSIONS

333

+505.5%

20,892

+1116%

When Neon Noir Interior Design found HSM, they had all the right parts, but needed help assembling the social engine to actually drive traffic to their account and website. With a custom strategy built around their business goals, we transformed their social presence from “doing fine” to “standing out.” Consistent content, smart storytelling, and strategic tweaks helped turn good account health into real momentum.


From "Good" to "Killin’ It"

WARRIORS GYMNASTICS

1.1M

+20,557.8%

ACCOUNT
REACH

ACCOUNT ENGAGEMENT

ACCOUNT
VIEWS

64K

+12.2K%

1.5M

+5K%

Warriors Gymnastics is what we call an A+ student at HSM. They leaned all the way into our strategy, trusted the process, and let us push them out of their comfort zone. The result? Consistent growth, multiple viral Reels, and a major boost in brand awarenessall through organic content. No ads, no gimmicks, just strategy, creativity, and a whole lot of trust.



Trust the Process, Watch It Work

ASHLEY SELLS REALTY

ACCOUNT
REACH

external
link taps

grid aesthetic
elevated

+157%

+133%

When Ashley partnered with HSM for full-time management, she already understood the power of social media, but also knew she didn’t have the time to harness it solo. As a busy realtor, outsourcing her content was the smart move. We stepped in, overhauled her content strategy, and within 90 days saw:

BONUS? Ashley landed on Indy’s Top 50 Real Estate Agents on Social Media. Strategic content + strong execution = big results.

From Active to Impactful

Moonlight Kingdom Spa & Teton Beauty Lounge

PROFILE
ACTIVITY

profile
visits

external
link taps

+32.9%

+27.4%

+120%

Brightly, founder of Moonlight Kingdom Spa & Teton Beauty Lounge, came to HSM with a bold vision and the drive to match. She knew showing up consistently was key—and trusted us to help bring her presence to life online. Since partnering with HSM, both of her accounts have seen steady growth, stronger community engagement, and exciting new opportunities for paid collaborations… because who doesn’t love a little ROI? Within 30 days, we saw:

Vision + Strategy = Results

after

before

neon noir interior design

6K

+651.5%

333

+505.5%

20,892

+1116%

ACCOUNT ENGAGEMENT

ACCOUNT IMPRESSIONS

ACCOUNT
REACH

When Neon Noir Interior Design found HSM, they had all the right parts, but needed help assembling the social engine to actually drive traffic to their account and website. With a custom strategy built around their business goals, we transformed their social presence from “doing fine” to “standing out.” Consistent content, smart storytelling, and strategic tweaks helped turn good account health into real momentum.


From "Good" to "Killin’ It"

WARRIORS GYMNASTICS

1.1M

+20,557.8%

64K

+12.2K%

1.5M

+5K%

ACCOUNT ENGAGEMENT

ACCOUNT VIEWS

ACCOUNT
REACH

Warriors Gymnastics is what we call an A+ student at HSM. They leaned all the way into our strategy, trusted the process, and let us push them out of their comfort zone. The result? Consistent growth, multiple viral Reels, and a major boost in brand awareness—all through organic content. No ads, no gimmicks, just strategy, creativity, and a whole lot of trust.

Trust the Process, Watch It Work

ASHLEY SELLS REALTY

+157%

+133%

ACCOUNT ENGAGEMENT

GRID AESTHETIC
ELEVATED

ACCOUNT
REACH

When Ashley partnered with HSM for full-time management, she already understood the power of social media, but also knew she didn’t have the time to harness it solo. As a busy realtor, outsourcing her content was the smart move. We overhauled her content strategy, and within 90 days saw the results above.

From Active to Impactful

MOONLIGHT KINGDOM SPA

+32.9%

+27.4%

+120%

PROFILE
VISITS

EXTERNAL LINK TAPS

PROFILE
ACTIVITY

Moonlight Kingdom Spa came to HSM with a bold vision and the drive to match. They knew showing up consistently was key—and trusted us to help bring her presence to life online. Since partnering with HSM, both of their accounts have seen steady growth, stronger community engagement, and exciting new opportunities for paid collabs. Within 30 days, we saw the results above.

Vision + Strategy = Results

- CARLY HANSEN, @WARRIORSGYMNASTICS

Natalie has gone ABOVE and beyond to create the exact brand/tone that we wanted for our business. She makes the process so easy and takes what we want and turns it into an even better concept than we could ever imagine. Her knowledge and creativity surpass our expectations, and I always get excited when I see our business post on my feed. We are constantly getting compliments on our social media! The quality she puts into her work is amazing! 10/10 would recommend her!! Warriors Gymnastics is forever grateful for Hancock Social Media 🖤

"She makes the process so easy... 10/10 would recommend her!!"

"She makes the process so easy...10/10 would recommend her!!"

- ASHLEY F. R., @ASHLEYSELLSREALTY @INTOUCHHOMECARESOLUTIONS

Working with Natalie has been a game changer for our brand's online presence. Her creativity, consistency, and ability to capture our voice across platforms is unmatched. Engagement is up, our followers are more active, and we’re seeing real results in traffic and conversions. Highly recommend for any business looking to elevate their digital presence!

"Engagement is up, our followers are more active, and we’re seeing real results!"

"Engagement is up, our followers are more active, and we’re seeing real results"

- Jackie Pflug, Author of “WAKE UP!” @JACKIEPFLUG.AUTHOR

She has been helping me with my book launch, and I thank my lucky stars that our paths crossed! As my social media manager, she is smart, incredibly creative and passionate. I honestly don't know what I would have done without her. The posts she comes up with are very thoughtful, fun and insightful. She really makes me look good. Thank you, Natalie!

"I thank my lucky stars that our paths crossed!"

"I thank my lucky stars that our paths crossed!"

- MILLIE CRIPE, @EAGLECREEKAPIARY

The engagement you created and consistency with our community base really showed this holiday season! I love working with you, Natalie, and I love watching you and your business grow while you are out there helping all these small businesses grow as well! So grateful for you and all the time you have invested into our business, there are not enough words to express! HIGHLY RECOMMEND!!

"The engagement and consistency you created with our community really showed!"

"The engagement and consistency you created with our community really showed!"

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Kind Words from clients

book your free consult

A simple strategy and the right partner can change everything.

You’ve got a vision — let’s help you show up like it.
A simple strategy and the right partner can change everything.

Another year of random posting won’t grow your business.


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